Andreas Hedrich

Andreas Hedrich

Executive Direction // Head of Public Relations

As the initiator and spokesperson of the Initiative Creative Gaming, Andreas Hedrich has been pleading for the creative use of video games in education and to make digital gaming culture visible and come alive. He teaches media eduaction and active media relations at the Faculty of Education at the University of Hamburg. Furthermore, he is chairman for Mediennetz Hamburg e. V., member of jaf – Verein für medienpädagogische Praxis Hamburg e. V., speaker of GMK-Landesgruppe Hamburg and associate of Frische Medien. As media pedagog and media producer it is important for him to be responsible for projects that highlight the creative use of media and their ability to be used by everybody as a medium for communication.

If asked what his favorite game is, he answers “Riding a bicycle in my mind”.

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